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Who's not in love with Play-Doh? This wonderful, squishy, reusable modelling compound has been around since the 1950s, and it is something many of us remember from our own childhoods. Your child can enjoy endless hours of creative fun with the latest range of Play-Doh compounds, tools, playsets, cutters, colouring pens, pencils and oil pastels.

Get Creative with a Play-Doh Pack

There's something about Play-Doh that is simply irresistible to children. Open a tub of Play-Doh and you never know what you'll get. Will your little one turn it into ice creams for sale, or coins for a pirate? How about a cloak fit for a princess, or some fruit and vegetables to sell in their imaginary shop?

Play-Doh comes in a huge variety of colours, from the traditional rainbow to the neon and glittery. It's tactile and malleable, and kids love to sculpt Play-Doh into anything and everything. Completely reusable – unless you want to keep a particular masterpiece, of course – it's also great value for money and will help your child to give shape to their imagination.

Enhance the Fun with a Play-doh Set

Children can shape and mould Play-Doh with their hands, or with household implements like pencils and forks, but a Play-Doh set brings even more fun to the table. A wide variety of playsets are available, many incorporating special cutters and rollers, or themed accessories.

Whether your child is just playing, or is creating an arts and crafts project to share with their class at school, Play-Doh is extremely beneficial to fine motor development. All that pulling, rolling, twisting and squashing helps to build up the muscle control your child will later need to hold a pencil. It helps with hand-eye co-ordination too.

When you buy a tub of Play-Doh, you can be sure that you're purchasing hours of fun. The creative toy of choice in households, nurseries and schools up and down the country, it's hard to beat Play-Doh for its versatility and universal appeal. Over 100 million tubs are sold each year, and it's easy to see why.

So, if you want a great value way to engage and stimulate your kids this weekend, why not pick up a Play-Doh activity set? With themed Disney castles, bakery sets, fire trucks, colour sticks and more, everything is possible. Products are available online and inside The Toy Store.